Business Modelling with the Business Model Canvas (G2)

05 April 2022 09:00-12:00 (online)

Course Instructor:

M.Sc Katharina Knapp, Entrepreneurship lecturer at the Institute for Business Administration at Kiel University

This course will be offered in collaboration with the Graduate Center at Kiel University.

Target Audience:

This event is aimed for doctoral candidates of all faculties from SEA-EU member universities.


Online, a link will be sent prior to the course

Detailed Description:

Who are our customers? What value do we want to create? How do we generate revenue? What resources and partners do we need for implementation? These are just some of the questions that new and established companies must ask themselves when developing viable business models. However, business models also increasingly play a role in other areas, such as the cultural sector or public institutions, meaning that basic knowledge of business modelling is also relevant for non-business economists.

A business model describes the rationale of how an organization creates, delivers, and captures value. It shows the logical interrelationships of how value can be generated for customers and how a return can be secured for the organization. The Business Model Canvas developed by Alexander Osterwalder and Yves Pigneur is a framework for the representation and analysis of existing business models as well as the development of new ones. Used millions of times and described in the book Business Model Generation, the tool helps teams identify the cause-and-effect relationships in business models and discuss them in a common language. Consisting of the nine building blocks of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners and cost structures, the Canvas supports a fast, visual and concrete representation of business models.

In the interactive webinar, you will be guided step-by-step through the Business Model Canvas and apply it directly to a concrete case study. You will also learn about business model patterns based on real company examples.

“Business Model Innovation does not come from creatives only. It comes from understanding other business models and learning from them.”

Patrick van der Pijl, CEO Business Model Inc. & Producer Business Model Generation


1 Day: 

Tuesday, 05 April 2022

09:00 – 12:00 h


In order to register for “Business Modelling with the Business Model Canvas (G2)” please write an e-mail to stating your affiliation to:

  • university
  • department

The Application Deadline is 13 March 2022.

Limit: Places for SEA-EU international participants are limited and will be attributed on a first-come-first-served-basis.

Please note:

Each person who is granted a place will receive an email from the SEA-EU@CAU team with further instructions by 18 March 2022. Without this confirmation e-mail you are not allowed to participate in the course.

All further registrations will be put on a waiting list. As soon as a place becomes available in the course, you will receive a message from us. If you have not received a message by 01 April 2022, you have not been allocated a place on this course.

Conditions of enrolment:

  • The course offers are meant for SEA-EU Alliance Universities’ doctoral candidates: Registration is only considered if made with a valid institutional email address.
  • By applying to this course, you agree that your data (name, affiliation, email) will be shared with the course instructor and the Graduate Center at Kiel University if your application is confirmed.
  • A certificate of participation will be issued, upon attendance to >75% of the course.
  • Registration is binding.