In recent decades, there has been a growing interest on the part of tourism researchers and professionals in understanding how to sustainably preserve and promote cultural heritage in coastal areas, considering their potential as a tourism resource.
Integrated management of coastal areas is presented as a holistic approach that seeks to balance environmental conservation and cultural heritage protection with the development of sustainable tourism activities. This approach involves the active participation of multiple stakeholders, including local communities, government authorities, non-governmental organizations and tourism companies.
From a sustainable marketing perspective, the importance of promoting coastal cultural tourism in a responsible and ethical manner, taking into account the principles of social, economic and environmental sustainability, is recognized. This implies the development of marketing strategies that highlight the unique cultural values of coastal areas, while promoting heritage conservation and minimizing the negative impact on the natural environment.
Research in this field focuses on identifying best practices for sustainable management and marketing that will harness the tourism potential of coastal cultural heritage without compromising its integrity or negatively affecting local communities. Innovative approaches are explored, such as the creation of thematic tourism routes, the promotion of community participation in decision-making, and the implementation of responsible tourism practices.
Compilation of bibliography: A comprehensive review of relevant literature and academic sources related to the topic, allowing for a thorough understanding of the existing knowledge and research gaps.
- Data collection and analysis: Gathering relevant data through surveys, questionnaires, or other methods, followed by systematic analysis to extract meaningful insights and draw conclusions.
- Field trips to selected sites: Visiting specific coastal areas and cultural heritage sites to observe firsthand their characteristics, challenges, and potential for sustainable tourism development.
- Interviews with agents involved in the tourism sector: Conducting interviews with key stakeholders, such as local community representatives, tourism operators, and
government officials, to gain insights into their perspectives, experiences, and opinions regarding the management of coastal heritage and sustainable tourism practices.
Research skills: Enhancing the ability to conduct thorough and systematic research, including literature reviews, data collection, and analysis, to gather relevant information and support evidence-based decision-making; Data analysis and interpretation: Building proficiency in data analysis techniques, such as statistical analysis, qualitative coding, and visualization, to extract meaningful insights from collected data and effectively communicate findings.
Compensation:
Erasmus + grant available depending on eligibility criteria of your home university
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
