Digitalization and Tourism Management: Measuring the Economic, Environmental, and Social Impacts of Tourism Activities

University of Cádiz
60 days
B2-English

The secondment focuses on exploring how digitalization and empirical
research methods can improve the measurement of tourism impacts. The candidate will design and apply digital tools and questionnaires to assess the economic, environmental, and social impacts of tourism management practices. This approach supports evidence-based decision making and the development of more sustainable strategies in destination management. The hosting institution offers a multidisciplinary environment combining tourism management, data analytics, and sustainability studies, enabling the secondee to gain hands-on experience in innovative, technology-driven impact assessment.

Skills to be acquired or developed:

Application of digital tools and data analytics for tourism impact
measurement.

Design and implementation of surveys and questionnaires to evaluate economic, environmental, and social effects.

Analysis and interpretation of tourism data to support evidence-based decision making.

Understanding of sustainable tourism management frameworks and policy implications.

Development of interdisciplinary collaboration and communication skills within an international research environment.

paula.lechuga@uca.es