The research aims to understand the attitudes and purchasing behavior of consumers aged 60+ towards innovative technological products and services. The choice of the topic results from the need to recognize consumer behavior in the senior segment, with particular emphasis on the use of new technologies. So far, the world literature is dominated by studies presenting results from Anglo-Saxon countries, Japan, and Western Europe. Among the research achievements to date, there is a lack of in-depth studies of the above-mentioned phenomena in post-transformation countries that share similar norms and cultural values in other regions of Europe (e.g. Slavic nations).
The internship aims to be a member of the research team involved in the consumer behavior of older adults. The student’s role will be to carry out research among older people including literature studies, pilot research, data analysis, and providing research recommendations.
o Understanding the consumer behavior issues
o Ability to conduct and facilitate quantitative and qualitative research;
o Planning, assessment and analytical skills;
o Communication skills and a team player with good inter-personal skills;
o Support the principal investigator;
Compensation:
Erasmus + grant available depending on eligibility criteria of your home university
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
