The opinions expressed in the digital environment generate vast and valuable content that must be analysed to provide recommendations to tourism managers. Analysing users’ opinions and feelings makes it possible to evaluate and highlight specific aspects of the hotel, restaurant, transport, heritage and/or cultural events, with a view to improving the quality of service, increasing consumer satisfaction and, consequently, increasing customer loyalty. Sentiment analysis can be applied to reviews to gain more insights into the image dimensions of tourist destinations, gastronomy, guest preferences in hotels, tourist transport experience, heritage or museum activities, taking into account opinions of travellers generated on social media.
Bibliographic research, literature review, data collection and analysis
Develop research skills and prepare a scientific article.
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
